AB Observer Media New Strategy to Optimize Revenue
ABC DIGITAL GROUP launch a partnership with Observer Media to develop their programmatic initiatives, and support the digital evolution for http://www.observer.com, maximizing the page revenue with new products and more programmatic competition.twitterlinkedin
AB Consulting Group To Support DIGO Hispanic Media Digital Strategy for 2019
Digo Hispanic Media, a company born from the union of the two largest media groups in the Caribbean. GFR Media from Puerto Rico and Grupo Corripio from Rep. Dominicana will provide the digital market a consolidated Hispanic audience reach through their network....
The Future of Video Storytelling
Shifting tech, business models and audiences mean that video producers and companies must embrace branding to survive, and like many career paths these days, technology and the saturation of markets have caused the role of the producer to change. As part of the...
Stop Leaving Money on the Table: Bridging the Reporting-to-Optimization Gap
Deriving insights from reporting is almost as difficult as compiling said reporting from ever-fragmented tech stacks. But then turning around and executing on those insights quick enough to jump on hot trends?
Latin America Programmatic Increases As Mobile Usage Rises
The total dollars spent on programmatic worldwide has seen a 54% increase in the last five years. Worldwide, more than two of every three display ad dollars is being spent programmatically. Digital display ads, including video, is the fastest-growing ad format. It...
The SMS to RCS Evolution Is Finally Here
5G is here!! Mobile World Congress (MWC) 2019 – LA brought great insights about the changes on the horizon for the mobile
AB Consulting Digital Group Builds an Organization With Service Excellence at Its Core
5G is here!! Mobile World Congress (MWC) 2019 - LA brought great insights about the changes on the horizon for the mobile, expanding functionality, 5G and in particular the SMS evolution to RCS -- Rich Communication Service. If you haven't heard about RCS, don't fret....