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AB Observer Media New Strategy to Optimize Revenue

AB Observer Media New Strategy to Optimize Revenue

ABC DIGITAL GROUP launch a partnership with Observer Media to develop their programmatic initiatives, and support the digital evolution for http://www.observer.com, maximizing the page revenue with new products and more programmatic competition. FollowFollow ← AB...
The Future of Video Storytelling

The Future of Video Storytelling

Shifting tech, business models and audiences mean that video producers and companies must embrace branding to survive, and like many career paths these days, technology and the saturation of markets have caused the role of the producer to change. As part of the...
Latin America Programmatic Increases As Mobile Usage Rises

Latin America Programmatic Increases As Mobile Usage Rises

The total dollars spent on programmatic worldwide has seen a 54% increase in the last five years. Worldwide, more than two of every three display ad dollars is being spent programmatically. Digital display ads, including video, is the fastest-growing ad format. It...